Top 5 tips for SEO to prepare for hot season - Black Friday & Christmas



Q4 is just around the corner, so it's high time to bolster your website's performance for the high season as soon as possible.

Here are our top 5 tips to help you boost your organic ranking for Q4:

1. Optimise your mobile speed

One of the key ranking factors for organic search is mobile speed. Since 2019, Google only indexes the mobile version of the website. So in case you haven't optimised the mobile version already, now's the time to use Google Page Speed Insights to test your site's performance. If your pages are loading slowly, make sure to address this issue and any other underlying ones as soon as possible.


How page load time influences bounce rate

How page load time influences bounce rate. Source

2. Start updating your metadata

In order to ensure that your pages are re-indexed by Google in time for the Black Friday rush, start writing your meta and title tags with "Black Friday offers" around 2-3 weeks before the season starts. This will give you a better chance of ranking for relevant keywords when people start searching for them as the event draws nearer.

3. Create "top offers" content for your niche beforehand

If you want to be one step ahead of the competition, start creating "top offers" type of content for your niche before Black Friday arrives. This way, you'll already have some great content to share when the deals start emerging. Remember to update your posts as new offers become available.


Example of Black Friday 2022 content in tech niche in UK

Example of Black Friday 2022 content in tech niche in UK

4. Optimize Black Friday landing pages

If you're planning on running any Black Friday sales or promotions, make sure to optimize your landing pages in advance. This includes using the correct URL slug (for example, / black-friday) and including relevant keywords in your titles and meta tags.

5. Implement schema markup for product pages

If you have an eCommerce site, it's important to implement schema markup for your product pages. This will help Google understand the details of your products, such as the price, and display this information in the search results. You can also use schema markup to induce the customers to leave reviews, which can help improve your organic click-through rate.

Example of schema markup usage in search engine

Example of schema markup usage in search engine


By following these tips, you can ensure that your site is well-prepared for the Black Friday and Christmas rush. By optimizing your pages for organic search, you'll be able to attract more traffic and boost your sales during this critical period.

In case you are looking for the agency to give you a hand with technical SEO issues look no further and contact Clementa. The team of experienced SEO specialists will help you to get ready for the high season traffic.

This post was written by Celementa, an all-in-one boutique digital agency that provides small businesses and startups with everything they need to improve their digital performance.

For inquiries, please email us at the following address: max@celementa.com