Every so often, a groundbreaking innovation arises from obscurity and quickly catches the public's attention. The most noteworthy of these inventions is surely ChatGPT, whose remarkable capabilities are revolutionizing tech use around the world.
ChatGPT has not only generated immense media attention, but is also likely to have a major impact on how businesses use and leverage AI in the future.
Top thought-leaders have recognized the potential of ChatGPT to revolutionize numerous industries, particularly content production and SEO. In this article, we explore how far reaching this disruption can be.
What is ChatGPT?
Don't worry if you're still confused by all the hype around ChatGPT - we've got your back!
ChatGPT, developed by research laboratory OpenAI located in San Francisco, is a pre-trained language model that can generate sensible responses to your input. This AI technology has been trained to comprehend commands and answer with complete sentences!
ChatGPT is powered by the awe-inspiring GPT-3 architecture. This neural network model leverages billions of parameters and machine learning to create text that appears plausible and sensible.
This model worked with petabytes of data collected from multiple internet sources to teach itself how to generate text reminiscent of that which a human might produce.
A couple of GPT iterations were available to the users via API, but with the release of the chat-bot like feature in November 2022, ChatGPT became widespread.
How ChatGPT will influence SEO?
We anticipate that ChatGPT will be an invaluable addition to the SEO professionals' collection of tools, however, it cannot replace highly skilled and talented technical experts, content creators, outreach specialists or effective SEO strategists.
To help you get a better understanding of ChatGPT and SEO, we've compiled the most frequently asked questions below.
Will ChatGPT replace Google?
Absolutely not! Although ChatGPT-3 may provide you with quick answers, it cannot be relied upon for accurate information. Since GPT-3 was simply trained to create convincing sentences, we must take an extra step and utilize Google to fact-check any response given by ChatGPT - otherwise our results can easily become unreliable.
Google is determined to maintain its dominating lead in the market, so they are constantly refining their search engine ranking algorithm and result pages by using different formats such as answer boxes (featured snippets), People also ask, Video search results, etc.
Can ChatGPT replace content writers?
Although ChatGPT may temporarily disadvantage low-skilled content writers who simply rewrite existing material, it won't eradicate knowledgeable professionals that produce compelling and thoroughly researched content.
For content creators looking to brainstorm ideas, tools such as ChatGPT, Jasper AI, ChatSonic AI Friday AI and Notion AI will come in very handy. These high-end models offer incredible assistance that yields top-notch results!
Can anyone do SEO with ChatGPT?
Although ChatGPT can assist with topics research, key phrases intent, content production, product descriptions, metadata and schema markups - SEO experts still have a wealth of work to do:
Website audit
Fixing technical issues
UX/UI and CRO improvements
Usage of SEO best practices
Backlinking acquisition
Content research and overlooking of content production, internal linking
Creating website structure and navigation
Monitoring of results and competitor's activities.
How ChatGPT can be used in SEO?
1. Generate structured data markup:
ChatGPT can help generate structured data markup quickly and easily, allowing SEO professionals to save time and effort in manually creating schema tags. But the correct type of structured data should be selected and after that placed on the page.
2. Generate metadata
Metadata is an essential component of SEO, yet crafting compelling meta that includes the necessary keywords can be a bit too much to ask for someone who has already worked on 20 pages in one day. Thankfully, with ChatGPT, you don't have to worry about creativity fatigue! Just look out for important keywords being mentioned in your metadata
3. To create a topical cluster and keyword ideas
By using ChatGPT, SEO professionals can build the perfect topical clusters and keyword sets with ease. The chatbot-like features can help analyze intent and generate ideas for content-related topics, but your SEO expert should take care of initial keywords research prior to ChatGPT's work.
4. Create content outlines for blogs
ChatGPT can be used to assist content writers by suggesting ideas, topics, or phrases relevant to the topic at hand, making it easier for them to create compelling pieces. Fact-checking all data presented by AI tools is paramount. Additionally, it's important to pay attention to the consistency of text as more paragraphs are introduced and potentially repeat content already stated.
5. Write a template for guest posting
ChatGPT can help bridge the gap between those who have a lot of ideas but don't know how to express them and those who have trouble coming up with creative content. It can be used to generate compelling guest posts email outreach
6. Create E-commerce Product Description & FAQs
ChatGPT can be used to generate comprehensive and detailed product descriptions and FAQs for websites, optimizing them for voice search.
To gain the most SEO benefits from your product description and FAQ section, you need to do extensive keyword research ahead of time and take note of any inquiries frequently asked by customers.
7. Match Keywords with search intent.
Taking the initiative on keyword research can be a daunting task, yet ChatGPT is here to help. To begin your journey, you'll need to have an initial list of keywords; after that point, take advantage of AI and let it match up each keyword with its intended search intent- results will often prove accurate as this particular AI was specifically designed to recognize user intentions! Of course, though, every result should still be double-checked for accuracy.
The bottom line is that ChatGPT can be an invaluable addition to SEO professionals' collection of tools, however, it cannot replace them. SEO teams must be aware of the trends within the industry and use their expertise to devise effective strategies that will help their clients stay ahead of
If you're looking to drive more traffic and boost your website's rankings, our team of SEO experts at Celementa is here to help you! We only utilize AI tools when they benefit the end results. With years of experience in multiple industries and a proven track record of success, our experienced SEO professionals ensure that you get the best services available. Get in touch with us today to learn more!