EADEM is a beauty brand founded in 2020 by Marie Kouadio Amouzame and Alice Lin Glover centred around women of colour and their beauty needs for bare-skin confidence. 

The client is brand new on the market, with a revolutional product for women skincare. It receives help from huge skincare brand, but wanted also to push sales with SEA, especially with Google Ads. Given that is a new brand, obviously we need to focus on sales but also on brand awareness. Both are really important at the beginning of a company. That's why we used different kind of campaign: Discovery, Search, Shopping. We've been also lucky, thanks to our environment, to try the Performance Max Campaign, which was still a bêta version during end of summer. Results were amazing, because after 2 short month we were out of stock