LIL MILAN
®
LIL Milan is an Italian solid gold jewellery brand that looks for a way to expand their presence in domestic and international markets, meanwhile keeping a previously achieved success in the former.
KEY METRICS
ROAS
ROAS increased by 88% compared to the time before they worked with us.
Spend
Cost per acquisition (CPA) for Black Friday campaigns was reduced by strategically planning the budget to deliver the lowest CPA which was 15% lesser than the period before Celementa.
Storyline
Black Friday is one of the most important period during the year for this brand, making 15% of annual revenue during 2 days. Last year, this period wasn't managed by Celementa, and during the year we were able to create and optimize campaign, testing others countries such as France, Germany, UK etc. With one year of cooperation, we've build a robust account with high volume of conversion data, letting us exploring new campaign type but the most important, be prepared to receive a huge amount of traffic when it's Black Friday Time. We've been much more prepared.