Pride+Groom is a brand, based in NYC, USA, that delivers grooming products for dogs.

Pride + Groom case represents a successful case of a collaboration that reveals consistent growth month-on-month by applying tactical strategies relevant to the brand and it’s niche. We started with revamping the campaigns and changing the creative direction and testing different data-driven audiences, which increased revenue from Facebook ads by 132% within a month, and maintaining the positive trend month-on-month.  To make sure we were not overspending in the 1st month, we expanded the budget by 30% which helped to increase the return on ad spend (ROAS) by almost 90% as well as increase the overall revenue by 250%. Looking at the first results, we ramped up the budget by over 50% for the 2nd month, by proactively conducting market research to recommend best-practice creatives in line with competitors’ activities, conducting A/B Tests and further experimenting with new audiences which resulted in a 132% increase in revenue from ads, and 95% growth in overall revenue. Based on the learnings gained based on strategic testing and in order to stabilize the results for a long-term collaboration, we decreased the spend by 18% in the 3rd month, delivering a further increment of 13% growth in ads revenue, and positively contributing to the overall revenue by an additional increment of 11%.